The difference between an okay, good, and great dispensary, cannabis brand, or other cannabis business is how okay, good, or great the employees are. The process to identify great employees begins with the processes used to source, identify, interview, and hire applicants. This MJBiz article examines the use of cannabis recruiters and details tools to streamline internal cannabis recruiting. … Read More
Author Archives: Adriana Herrera
Want to design a cannabis Brand-to-Budtender Training Campaign that increases revenue month over month? This MJBiz article details how-to create a strategic training plan that utilizes Brand Ambassadors to their maximum potential.
Gain practical information to measure the success of your cannabis brand’s Budtender training campaign and insights on tools like that facilitate training campaign success like a cannabis Learning-Management-System (LMS). Access a step-by-step Brand-to-Budtender Training Campaign creation checklist.
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Cannabis Brand Ambassadors are a cannabis brand’s secret weapon. They are an internal subteam that has the ability to exponentially influence sales. When a Brand Ambassador reaches, engages, and effectively trains one Budtender that one Budtender will influence dozens of daily, weekly, monthly, and yearly new, and repeat sales. … Read More
This article looks at how cannabis brand purchases can increase or cease to exist based on product recommendations from friends, family, and Budtenders. We’ve included a free template to calculate your cannabis brand’s potential revenue based on Budtender recommendations. … Read More